Sunday, January 31, 2010

"K'Mart Has a Loveable Disorder"

I thought that the article by Hank Stuever, "K'mart Has a Loveable Disorder," was accurate and hilarious. Stuever described Kmart perfectly: "It has lipstick on its teeth and those days where it feels, you know, not-so-fresh?". I think that it's great that you can walk into Kmart without feeling the paradigms of social class. It is a place where you can go and shop without the crowded aisles like a Walmart or the uppity formality of a Target. I don't shop there often, but it's a good option when I need to jump out of bed first thing in the morning, wearing my PJs, to pick up a pack of diapers and not have to feel self-conscious.

I could imagine myself on one of Pierce Lewis' field trips, standing in an abandoned Kmart parking lot. Using his cultural landscape teachings, I would come to the conclusion that Kmart was a company that started in the 1970's and failed to meet the needs of today’s typical social demographics. Then if we were to analyze an open Kmart from the parking lot I would see that the parking lot is barely filled with ten-year old cars, seniors, and single mothers with at least three kids in tow.

People want to get good deals while shopping at one location. Kmart has a good deals, but not throughout the store. You may be able to get good deals in the food and clothing section, but the electronics are poor quality and priced the same as better quality items at Walmart or Target. So in the end I’m going to shop at a place where I can get all the items that meet my expectations.

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