The main focus of this ad is a beautiful young woman who is very happy and satisfied. She looks like she going to a Christmas party because of the colors in the ad. The soap and background are Christmas tree green and her lips, cheeks, and top are red. In the background a man is looking at her with admiration. He seems to be longing for her love. The background is dimmed, but the woman is bright and literally popping out of the picture. The statements about beauty are in a pretty and large font that looks handwritten.
The purpose of the ad is to sell a bar of soap that cleans your skin while bringing out your beauty. It is even recommended by doctors and tests show it works if you use it three times per day. The ad does make the ugly green bar of soap look appealing. The ad describes the soap as being mild and pure which may relate to why the soap is green. Green gives people the feeling of being natural. There are even a row of fresh beautiful flowers in front of the soap giving the message that it provides a fresh, natural beauty.
The ad targets adult women of an upper class or those who want the feeling of being in an upper class. It's telling women that they need this product to look beautiful. By putting the doctor approved part on the ad, women can be assured that it works to make them beautifully clean. Another assumption the ad makes is that all a woman has to do is smile and look beautiful to get the attention of men.
This ad for the 'beauty bar' is unrealistic and gives the illusion that women can be one of the beautiful upper class by using their product. In reality the soap is not going to change your insecurities or the way you feel about yourself. The constant use of soap three times per day only strips the skin of it's natural oils which help moisturize the skin and keep it looking young and healthy.
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